Privacy & cookies

Currys PC World is a trading name of DSG Retail Limited (referred to using “We”, “Us”, “Our” or the “Company”) is a company registered in England and Wales (Company registration number: 504877) and is part of the Dixons Carphone group of companies. Dixons Carphone is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in nine countries. We pride ourselves on giving our customers simple and independent advice on which electronic and technology products are right for them.

Our primary brands are [Currys PC World, Dixons Travel and Team Knowhow]

When you shop with us or use our services, you trust us with your data. We’re a company that puts you, our customer, first, respecting you as an individual but also as a member of our community. We listen to our customers to understand your expectations and make sure these are reflected in our business decisions. We’re committed to maintaining your trust and confidence. In this Privacy Policy, we’ve provided details on when and why we collect your personal information, how we use it, the very limited conditions under which we may disclose it to others (where direct marketing is concerned only with your explicit permission) and how we keep it secure.

We collect personal information about you when you visit one of our stores, use our Websites (“Websites”), or use our web or mobile device applications (“Mobile Apps”) or if you communicate with us by phone, e-mail and social media. We refer to our Websites and Mobile device Apps collectively as “Online Services”.

The types of personal information we collect includes:

• Personal details such as your name, address, date of birth, email address, phone number and other contact information, transaction information, such as the product you purchased, its price, your method of payment and your payment details which are anonymised as per PCI DSS recommended standards.
• Information about you like your employment details, financial position and information taken from identification documents like your passport or driving licence when we review your application for insurance or loans offered by selected third parties’ partners
• Your account information – such as dates of payments owed and received, the subscription services you use or any other information related to your account
• The phone numbers that you call/send messages to or the phone numbers that you receive calls/messages from.
• The date and time of the calls and messages you send or receive through our network, and your location at the time these communications take place.

When you’re using our Online Services, the information we collect includes:

• Account information, like your username, password, and other identifiers or credentials you use to access our online services or to buy our products and services, details of your shopping preferences, such as your favourite brands and products, as well as which of our stores you prefer to shop in
• Information that you provide in your dealings with us. This includes when you register to use our online services, or when you subscribe to our services or request further services and/or information from us.
• Details of your visits to the Website, in-store WIFI or App and the resources that you access. Examples include ads that you click, device information and location
• IP address and cookie data

The situations when you provide personal information could include when you:

• Purchase products at our stores or through our contact centre
• Register or use our Online Services including mobile device applications
• Request to receive marketing or other communications
• Use our Wi-Fi networks or other in-store tech
• Enter one of our competitions or when you complete one of our customer surveys
• Submit information when you’re providing feedback
• Use interactive features of our Online Services.

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data. These are set out below.

When we’re required to enter into a contract with you

We use your personal information to process your orders and payments or to give you a refund.

Where you have provided consent

We use email and text messages to communicate with you about our products and services, competitions, offers, promotions or special events where you tick a box.

For example

• To provide a free mobile phone upgrade reminder service to inform you when a product is back in stock
• To send you a renewal notice
• If you give us permission, to communicate with you about our third party partners that we believe may interest you

Where there is a Legitimate Interest

As a Company we are often required to process your personal data in order to carry out certain tasks relating to our business activities. In such cases, processing of personal data can be justified on grounds of legitimate interest.

Communications

• To provide customer support and to respond to, and communicate with you about your requests
• To contact you if we need to obtain or provide additional information
• To check our records are right and to check every now and then that you’re happy and satisfied (e.g. customer surveys).
• For marketing activities (other than where we rely on your consent) e.g. marketing permissions captured during the course of a sale, personalising marketing messages through social media and other third party platforms;
• To send promotional material (e.g. renewals) to you in the post or inform you of our offers by telephone
• To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request)
• To send communications to you about your orders, purchases or accounts and bill you for using our products or services
• To let you post on our blogs and interact with us through social media.

Personalise & Improve our Service

• To personalise your experience on our online services. This could include providing you with interesting, relevant content, or making navigation to our Sites and Mobile Apps easier
• To help us understand more about you as a customer, the products and services you use, the way you use them and how you shop across the company, so we can serve you better
• Improve the content and appearance of the Website(s) or App(s), and to make sure that content is presented in the most effective manner for you
• To operate, evaluate and improve our business, including the development of new products and services; to determine the effectiveness of our sales, marketing and advertising; and the analysis and improvement of our products, offers, promotions, and Online Services and other technologies
• To show you relevant ads by using data collected from your devices, including your searches, location, ads that you have seen and personal information that you have given us, such as your age range, gender and topics of interest. Dependant on your Ads Settings, this data informs the ads that you see across your devices. So if you visit our website on your computer at work, you might see ads about our products or services on your phone later that night.

Company Interest

– Where you fail to repay what you owe Us or return our property, we may need to trace your whereabouts (sometimes using a tracing Agent) in order to recover payment or reclaim property. This might be carried out by a third Party debt recovery agent on our behalf

• To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities
• For network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access.

When we’re required to comply with our Legal Obligation

We’ll use your personal information to comply with our legal obligations including:

• To identify you when you contact us
• To verify the accuracy of data that we hold about you
• To assist HMRC and/or the Police and/or other regulatory bodies in relation to an investigation by a public authority.

Where it is in your Vital Interest

In certain circumstances it is in your vital interests for us to process your personal information. We may need to contact you if there are any urgent safety or product recall notices or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm to you.

We share personal information within the Dixons Carphone PLC Group. Members of the Dixons Carphone Group that receive this information are not authorised to use or disclose the information except as provided in this privacy policy.

Our service providers

We work with partners, suppliers, insurers and agencies so they can process your personal information on our behalf and only where they meet our standards on the processing of data and security. We only share information that helps them provide their services to us or to help them provide their services to you. For example, some of our service providers place advertising for us online, about our products and services and those of our retail partners, suppliers and third parties. As a result, where you have indicated you are happy to receive marketing from us, you might see online advertising that we have placed on the web sites you visit, or the interactive services you use.

Other organisations and individuals

We may transfer your personal information to other organisations in certain scenarios. For example:

• When you apply for credit or purchase an insurance product we’ll pass on your information to trusted third party partners responsible for these products. Please note we act as a credit broker and not as a lender in respect of our insurance products credit facility within our UK and Republic of Ireland stores
• If required to by law, under any code of practice by which we are bound or we’re asked to do so by a public or regulatory authority such as the Police or the Department for Work and Pensions
• Information may also be shared with fraud prevention agencies to prevent fraudulent claims
• If we need to do so in order to exercise or protect our legal rights, users, systems and services
• In response to requests from individuals (or their representatives) seeking to protect their legal rights or the rights of others.
• With emergency services (if you make an emergency call), including your approximate location
• Companies that enable us to collect your reviews and comments, both online and offline.
• We may use trusted third parties to carry out certain activities on our behalf and may share your personal data with them for the purposes of: processing and sorting data, monitoring how customers use our site, issuing our emails for us and collecting product/customer feedback from you via surveys. The third parties include Reevo, Qualtrics, ABA Research, this is by no means an exhaustive list but it gives an indication of the many third parties we work with.
• Companies which run our contact centres because they need your personal information to identify and contact you.
• Third party vendors who help us to manage and maintain the Group IT infrastructure.
• Companies that provide insights and analytics services for us so we can stock the right products, send the right marketing campaigns and understand our business and customers better.

Credit Reference Agencies

In order to process your application we’ll supply your personal information to credit reference agencies (CRAs) and they will give us information about you.

This will include information from your credit application and about your financial situation and financial history. CRAs will supply to us both public (including the electoral register) and shared credit, financial situation and financial history information and fraud prevention information. We will use this information to:

• Assess your creditworthiness and whether you can afford to take the product
• Verify the accuracy of the data you have provided to us
• Prevent criminal activity, fraud and money laundering
• Trace and recover debts
• To make sure any offers provided to you are appropriate to your circumstances.

We’ll also continue to exchange information about you with CRAs on an on-going basis, including about your settled accounts and any debts not fully repaid on time. CRAs will share your information with other organisations. Your data will also be linked to the data of your spouse, any joint applicants or other financial associates.

The identities of the CRAs, and the ways in which they use and share personal information, are explained in more detail at